Persuasive Communication, Third Edition
James B. Stiff, Paul A. (Arizona State University, United States) Mongeau
Guilford Publications, 2016
99,75 €On orderDelivery: 2-3 weeks
Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns.
- ISBN-13
- 9781462526840
- ISBN-10
- 1462526845
- Publisher
- Guilford Publications
- Year
- 2016
- Publication date
- 2016-09-30
- Pages
- 383
- Dimensions
- 156x228x19
- Weight
- 544