Innovation and Marketing in the Pharmaceutical Industry
Springer-Verlag New York Inc., 2013
290,95 €On orderDelivery: 2-3 weeks
The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment.
- ISBN-13
- 9781461478003
- ISBN-10
- 1461478006
- Publisher
- Springer-Verlag New York Inc.
- Year
- 2013
- Publication date
- 2013-11-01
- Pages
- 768
- Dimensions
- 161x243x35
- Weight
- 1218