Psychology of the Consumer and Its Development
Robert C. Webb
Springer-Verlag New York Inc., 2012
145,75 €On orderDelivery: 2-3 weeks
An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; and the psychological needs that they fulfill. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.
- ISBN-13
- 9781461371588
- ISBN-10
- 1461371589
- Publisher
- Springer-Verlag New York Inc.
- Year
- 2012
- Publication date
- 2012-10-23
- Pages
- 362
- Dimensions
- 235x155x