Contemporary Brand Management
Johny K. (Kjell) Johansson, Kurt A. Carlson
SAGE Publications Inc, 2014
177,50 €On orderDelivery: 2-3 weeks
This new text covers the principles of brand management and strategy, succintly following a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firm's brand portfolio.
- ISBN-13
- 9781452242873
- ISBN-10
- 1452242879
- Publisher
- SAGE Publications Inc
- Year
- 2014
- Publication date
- 2014-03-13
- Pages
- 272
- Dimensions
- 231x187x10
- Weight
- 422