Marketing Research
Chahid Fourali, Marwa Gad Mohsen, Riccardo Benzo
SAGE Publications Ltd, 2017
317,75 €On orderDelivery: 2-3 weeks
Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.
- ISBN-13
- 9781446294352
- ISBN-10
- 1446294358
- Publisher
- SAGE Publications Ltd
- Year
- 2017
- Publication date
- 2017-12-20
- Pages
- 432
- Dimensions
- 246x189x
- Weight
- 1100