Principles and Practice of Marketing
Blythe, Jim
SAGE Publications Ltd, 2013
103,95 €On orderDelivery: 2-3 weeks
With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green.
- ISBN-13
- 9781446274002
- ISBN-10
- 1446274004
- Publisher
- SAGE Publications Ltd
- Year
- 2013
- Publication date
- 2013-11-19
- Pages
- 800
- Dimensions
- 265x197x31
- Weight
- 1898