The Activation Imperative
Laurence Minsky, Rosen, William
Bloomsbury Publishing Plc, 2016
70,50 €On orderDelivery: 2-3 weeks
In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses—from Fortune 500s to local entrepreneurs—can manage today’s complex and fragmented marketing landscape, respond to consumers’ new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.
- ISBN-13
- 9781442257047
- ISBN-10
- 1442257040
- Publisher
- Bloomsbury Publishing Plc
- Year
- 2016
- Publication date
- 2016-11-29
- Pages
- 222
- Dimensions
- 161x237x2
- Weight
- 492