Market Oriented Product Innovation
Knut Holt
Springer-Verlag New York Inc., 2010
172,25 €On orderDelivery: 2-3 weeks
Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process.
- ISBN-13
- 9781441952981
- ISBN-10
- 1441952985
- Publisher
- Springer-Verlag New York Inc.
- Year
- 2010
- Publication date
- 2010-12-03
- Pages
- 410
- Dimensions
- 235x155x