Creating Customer Value Through Strategic Marketing Planning
Nijssen, Edwin J., Ruud T. Frambach
Springer-Verlag New York Inc., 2010
121,95 €On orderDelivery: 2-3 weeks
This book is different from most other marketing strategy books because it combines brief discussions of the underlying theory with the presentation of a selection of useful strategic marketing tools.
- ISBN-13
- 9781441948700
- ISBN-10
- 1441948708
- Publisher
- Springer-Verlag New York Inc.
- Year
- 2010
- Publication date
- 2010-12-03
- Pages
- 152
- Dimensions
- 235x160x9
- Weight
- 238