APA Handbook of Consumer Psychology
American Psychological Association, 2022
312,75 €On orderDelivery: 2-3 weeks
Delving into the evolution of consumer psychology, this work surveys historical roots and key concepts, offering insights into consumer behavior, communication tactics, and business strategies. Engaging chapters tackle debated issues and explore future trends in understanding human behavior.
- ISBN-13
- 9781433836428
- ISBN-10
- 1433836424
- Publisher
- American Psychological Association
- Year
- 2022
- Publication date
- 2022-03-15
- Pages
- 778
- Dimensions
- 227x286x49
- Weight
- 2032