HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Christensen, Clayton M., Fred Reichheld, Harvard Business Review, Kotler, Philip, Theodore Levitt
Harvard Business Review Press, 2013
26,95 €On orderDelivery: 2-3 weeks
Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.
- ISBN-13
- 9781422189887
- ISBN-10
- 1422189880
- Publisher
- Harvard Business Review Press
- Year
- 2013
- Publication date
- 2013-04-02
- Dimensions
- 210x138x15
- Weight
- 278