Design of Business
Martin, Roger L.
Harvard Business Review Press, 2009
38,75 €On orderDelivery: 2-3 weeks
Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer.
- ISBN-13
- 9781422177808
- ISBN-10
- 1422177807
- Publisher
- Harvard Business Review Press
- Year
- 2009
- Publication date
- 2009-10-13
- Pages
- 208
- Dimensions
- 146x217x21
- Weight
- 364