The End of Competitive Advantage
Rita Gunther McGrath
Harvard Business Review Press, 2013
38,75 €On orderDelivery: 2-3 weeks
The context of business has changed rapidly over the past few decades. At the very least, it's time to challenge some of the established thinking about strategy and competition that used to drive business advantage - but no longer does. The author takes on one of most fundamental notions in strategy: that of sustainable competitive advantage.
- ISBN-13
- 9781422172810
- ISBN-10
- 1422172813
- Publisher
- Harvard Business Review Press
- Year
- 2013
- Publication date
- 2013-06-04
- Pages
- 240
- Dimensions
- 243x157x25
- Weight
- 494