True Story
Ty Montague
Harvard Business Review Press, 2013
31,50 €On orderDelivery: 2-3 weeks
All of today's indicators show that consumers are not interested in what you tell them they need. Instead, they want to know what you stand for, what your business stands for, why you do what you do, and most importantly - what you can help them become. This is a guide to first uncovering and then articulating your firm's authentic brand story.
- ISBN-13
- 9781422170687
- ISBN-10
- 1422170683
- Publisher
- Harvard Business Review Press
- Year
- 2013
- Publication date
- 2013-07-16
- Pages
- 240
- Dimensions
- 242x164x22
- Weight
- 451