The Other Side of Innovation
Chris Trimble, Vijay Govindarajan
Harvard Business Review Press, 2010
38,75 €On orderDelivery: 2-3 weeks
Companies can't survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them turning ideas into actual breakthrough products, services, and process improvements. This book reveals how to execute an innovation initiative whether a simple project or a grand, gutsy gamble.
- ISBN-13
- 9781422166963
- ISBN-10
- 1422166961
- Publisher
- Harvard Business Review Press
- Year
- 2010
- Publication date
- 2010-09-02
- Pages
- 240
- Dimensions
- 241x155x22
- Weight
- 466