The Experience Economy, Updated Edition
B. Joseph Pine II, James H. Gilmore
Harvard Business Review Press, 2011
34,50 €On orderDelivery: 2-3 weeks
Offers examples including the US Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others to show approaches to scripting and staging compelling experiences, while staying true to the real economic conditions of the day.
- ISBN-13
- 9781422161975
- ISBN-10
- 1422161978
- Publisher
- Harvard Business Review Press
- Year
- 2011
- Publication date
- 2011-06-01
- Pages
- 400
- Dimensions
- 209x137x28
- Weight
- 480