Understanding Michael Porter
Joan Magretta
Harvard Business Review Press, 2011
34,50 €On orderDelivery: 2-3 weeks
If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business knows Porter's name, his writing can be daunting. As a result, many managers misunderstand and misuse his concepts. This title provides a summary of Porter's revolutionary thinking.
- ISBN-13
- 9781422160596
- ISBN-10
- 1422160599
- Publisher
- Harvard Business Review Press
- Year
- 2011
- Publication date
- 2011-12-06
- Pages
- 256
- Dimensions
- 236x164x23
- Weight
- 508