Reverse Innovation
Chris Trimble, Vijay Govindarajan
Harvard Business Review Press, 2012
34,50 €On orderDelivery: 2-3 weeks
Offers an important step for companies looking to derive long-term value from emerging markets. This book also offers a glimpse at strategies from some of the world's leading companies - from EMC and Deere & Company, to P&G and Logitech.
- ISBN-13
- 9781422157640
- ISBN-10
- 1422157644
- Publisher
- Harvard Business Review Press
- Year
- 2012
- Publication date
- 2012-04-10
- Pages
- 256
- Dimensions
- 240x159x14
- Weight
- 476