Winning the Story Wars
Jonah Sachs
Harvard Business Review Press, 2012
34,50 €On orderDelivery: 2-3 weeks
Argues that only those brands that tell values-driven stories through the right channels will revolutionize marketing. The author systematically breaks down how communicators can go beyond the sell by creating stories that inspire people not just to listen, but to proselytize.
- ISBN-13
- 9781422143568
- ISBN-10
- 1422143562
- Publisher
- Harvard Business Review Press
- Year
- 2012
- Publication date
- 2012-07-10
- Pages
- 288
- Dimensions
- 239x157x27
- Weight
- 608