Do You Want to Keep Your Customers Forever?
Don Peppers, Joseph B. Pine, Martha, Ph.D Rogers
Harvard Business Review Press, 2010
15,75 €On orderDelivery: 2-3 weeks
Shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a 'learning relationship'. This title explains how over time, this ongoing relationship allows your company to meet customer's changing needs, develop learning relationships with them and retain their business forever.
- ISBN-13
- 9781422140277
- ISBN-10
- 142214027X
- Publisher
- Harvard Business Review Press
- Year
- 2010
- Publication date
- 2010-03-02
- Pages
- 96
- Dimensions
- 172x127x7
- Weight
- 82