Design Driven Innovation
Roberto Verganti
Harvard Business Review Press, 2009
43,25 €On orderDelivery: 2-3 weeks
Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offers a fresh view of innovation thinking and practice.
- ISBN-13
- 9781422124826
- ISBN-10
- 1422124827
- Publisher
- Harvard Business Review Press
- Year
- 2009
- Publication date
- 2009-08-03
- Pages
- 288
- Dimensions
- 244x163x25
- Weight
- 562