Data Mining for Design and Marketing
Taylor & Francis Ltd, 2009
354,95 €On orderDelivery: 2-3 weeks
Through the techniques of data mining, this book demonstrates how to effectively design business processes and develop competitive products and services. It discusses how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers' needs.
- ISBN-13
- 9781420070194
- ISBN-10
- 1420070193
- Publisher
- Taylor & Francis Ltd
- Year
- 2009
- Publication date
- 2009-01-26
- Pages
- 336
- Dimensions
- 234x156x
- Weight
- 589