Nontraditional Media in Marketing and Advertising
Robyn L. Blakeman
SAGE Publications Inc, 2013
105,25 €On orderDelivery: 2-3 weeks
A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions.
- ISBN-13
- 9781412997614
- ISBN-10
- 1412997615
- Publisher
- SAGE Publications Inc
- Year
- 2013
- Publication date
- 2013-03-12
- Pages
- 264
- Dimensions
- 228x153x14
- Weight
- 350