Social Marketing to Protect the Environment
Doug McKenzie-Mohr, Kotler, Philip, Nancy R. Lee, P. Wesley Schultz
SAGE Publications Inc, 2011
140,95 €On orderDelivery: 2-3 weeks
Shows how social marketing can be successfully used to change environmental behaviour
- ISBN-13
- 9781412991292
- ISBN-10
- 1412991293
- Publisher
- SAGE Publications Inc
- Year
- 2011
- Publication date
- 2011-07-06
- Pages
- 256
- Dimensions
- 252x179x14
- Weight
- 464