Public Communication Campaigns
SAGE Publications Inc, 2012
262,95 €On orderDelivery: 2-3 weeks
Provides readers with a comprehensive look into the field of public communication campaigns. This title features chapters on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.
- ISBN-13
- 9781412987707
- ISBN-10
- 1412987709
- Publisher
- SAGE Publications Inc
- Year
- 2012
- Publication date
- 2012-05-08
- Pages
- 392
- Dimensions
- 233x187x20
- Weight
- 716