Corporate Communications
George Cheney, Lars Thøger Christensen, Mette Morsing
SAGE Publications Inc, 2008
311,25 €On orderDelivery: 2-3 weeks
The field of corporate communications describes the practices organizations use to communicate as coherent corporate "bodies". Drawing on the metaphor of the body and on a variety of theories and disciplines, this title challenges the idealized notion that organizations can and should communicate as unified wholes.
- ISBN-13
- 9781412931021
- ISBN-10
- 1412931029
- Publisher
- SAGE Publications Inc
- Year
- 2008
- Publication date
- 2008-02-28
- Pages
- 264
- Dimensions
- 176x243x21
- Weight
- 614