A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
Blythe, Jim
SAGE Publications Inc, 2006
100,25 €On orderDelivery: 2-3 weeks
Packed full of lively debate and funny anecdotes, covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not, this book looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.
- ISBN-13
- 9781412930871
- ISBN-10
- 1412930871
- Publisher
- SAGE Publications Inc
- Year
- 2006
- Publication date
- 2006-10-23
- Pages
- 160
- Dimensions
- 198x129x
- Weight
- 268