Investigating Audiences
Andy Ruddock
SAGE Publications Inc, 2007
91,50 €On orderDelivery: 2-3 weeks
Providing information on audience research, this book focuses on qualitative methods and draws upon students' own media experience. It is divided into chapters that deal with audience research in terms of concepts and topics. It offers interpretive approaches to studying viewers, readers and listeners.
- ISBN-13
- 9781412922708
- ISBN-10
- 1412922704
- Publisher
- SAGE Publications Inc
- Year
- 2007
- Publication date
- 2007-08-08
- Pages
- 200
- Dimensions
- 171x242x13
- Weight
- 352