Handbook of Marketing
SAGE Publications Inc, 2006
72,75 €On orderDelivery: 2-3 weeks
Presents an overview of the field of marketing. This book offers a collection compiled by an international advisory board of marketing academics with contributions from scholars in the field, each covering research issues in particular areas of expertise. It is intended for advanced undergraduates, graduate students and academics in marketing.
- ISBN-13
- 9781412921206
- ISBN-10
- 1412921201
- Publisher
- SAGE Publications Inc
- Year
- 2006
- Publication date
- 2006-03-02
- Pages
- 582
- Dimensions
- 243x175x34
- Weight
- 1088