Social Marketing in the 21st Century
Alan R. Andreasen
SAGE Publications Inc, 2006
222,25 €On orderDelivery: 2-3 weeks
Offers applications for a contemporary approach to social and behavioural change through social marketing. This book encourages social marketers to think beyond the "downstream" market of individuals whose behaviour they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes.
- ISBN-13
- 9781412916332
- ISBN-10
- 141291633X
- Publisher
- SAGE Publications Inc
- Year
- 2006
- Publication date
- 2006-02-15
- Pages
- 280
- Dimensions
- 228x152x
- Weight
- 510