International Public Relations
Patricia A. Curtin, T. Kenn Gaither
SAGE Publications Inc, 2007
222,25 €On orderDelivery: 2-3 weeks
Offers the critical-cultural approach to international public relations theory and practice. This title introduces students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.
- ISBN-13
- 9781412914154
- ISBN-10
- 1412914159
- Publisher
- SAGE Publications Inc
- Year
- 2007
- Publication date
- 2007-03-06
- Pages
- 320
- Dimensions
- 228x153x16
- Weight
- 478