Statistics for Marketing and Consumer Research
Mario Mazzocchi
SAGE Publications Inc, 2008
105,25 €On orderDelivery: 2-3 weeks
Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.
- ISBN-13
- 9781412911221
- ISBN-10
- 1412911222
- Publisher
- SAGE Publications Inc
- Year
- 2008
- Publication date
- 2008-05-22
- Pages
- 432
- Dimensions
- 239x171x25
- Weight
- 786