The Handbook of Marketing Research
Marco Vriens, Rajiv Grover
SAGE Publications Inc, 2006
234,50 €On orderDelivery: 2-3 weeks
Promotes the overarching business philosophy of customer/market focus, by emphasizing the need for market research to provide the insights required for making decisions. This book identifies such troubling trends as biased sample answers on long questionnaires, and "professionals" whose job is to skew focus group responses.
- ISBN-13
- 9781412909976
- ISBN-10
- 141290997X
- Publisher
- SAGE Publications Inc
- Year
- 2006
- Publication date
- 2006-08-17
- Pages
- 720
- Dimensions
- 257x184x44
- Weight
- 1406