Political Communication in American Campaigns

Joseph S. Tuman

SAGE Publications Inc, 2007

189,25 €On orderDelivery: 2-3 weeks

Provides a treatment of American campaign rhetoric. This book explores campaigns in terms of their management and message orientation and focuses on communication strategies as regards speeches, debates, and the use of paid and free media. It includes case studies of actual campaign speeches, political debates, and mass media campaigns.

ISBN-13
9781412909457
ISBN-10
1412909457
Publisher
SAGE Publications Inc
Year
2007
Publication date
2007-12-05
Pages
304
Dimensions
227x153x16
Weight
418