Nonprofit Marketing
Patricia A. Knowles, Roger Gomes, Walter Wymer
SAGE Publications Inc, 2006
316,25 €On orderDelivery: 2-3 weeks
Explains marketing management concepts and applications in nonprofit, charitable and nongovernmental organizations in an easy-to-follow style. This text presents marketing concepts, supported with real-world examples. It offers examples from around the world and is applicable to various international nonprofit organizations.
- ISBN-13
- 9781412909235
- ISBN-10
- 1412909236
- Publisher
- SAGE Publications Inc
- Year
- 2006
- Publication date
- 2006-04-26
- Pages
- 384
- Dimensions
- 238x194x30
- Weight
- 816