Qualitative Marketing Research
Anu Valtonen, Johanna Moisander
SAGE Publications Inc, 2006
102,50 €On orderDelivery: 2-3 weeks
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.
- ISBN-13
- 9781412903813
- ISBN-10
- 1412903815
- Publisher
- SAGE Publications Inc
- Year
- 2006
- Publication date
- 2006-05-18
- Pages
- 240
- Dimensions
- 242x172x15
- Weight
- 414