Writing Marketing
Stephen Brown
SAGE Publications Inc, 2005
106,75 €On orderDelivery: 2-3 weeks
Marketing is a very diverse discipline, dealing with everything from the costs of globalisation to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish - their careers are advanced, and their reputations are enhanced, by the written word.
- ISBN-13
- 9781412902663
- ISBN-10
- 1412902665
- Publisher
- SAGE Publications Inc
- Year
- 2005
- Publication date
- 2005-08-24
- Pages
- 272
- Dimensions
- 158x235x16
- Weight
- 416