Knowledge-Based Marketing
Ian Chaston
SAGE Publications Inc, 2004
103,95 €On orderDelivery: 2-3 weeks
Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.
- ISBN-13
- 9781412900034
- ISBN-10
- 1412900034
- Publisher
- SAGE Publications Inc
- Year
- 2004
- Publication date
- 2004-04-07
- Pages
- 288
- Dimensions
- 243x171x19
- Weight
- 478