Global Companies, Local Innovations
Yasuyuki Motoyama
Taylor & Francis Ltd, 2012
259,95 €On orderDelivery: 2-3 weeks
Examines why the geography of innovation by multinationals is overwhelmingly local, in spite of their global operations in manufacturing and sales through case studies of produce development by global players: Toyota, Sony, and Canon. This title unfolds the complex and constant process of trial and error in innovation.
- ISBN-13
- 9781409421467
- ISBN-10
- 1409421465
- Publisher
- Taylor & Francis Ltd
- Year
- 2012
- Publication date
- 2012-09-28
- Pages
- 180
- Dimensions
- 240x164x17
- Weight
- 482