As Heard on TV: Popular Music in Advertising
Bethany Klein
Taylor & Francis Ltd, 2010
89,95 €On orderDelivery: 2-3 weeks
Through an analysis of press coverage and interviews with musicians, and advertising creatives, this book considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores issues and debates surrounding media alliances that blur cultural ambitions with commercial goals.
- ISBN-13
- 9781409407645
- ISBN-10
- 1409407640
- Publisher
- Taylor & Francis Ltd
- Year
- 2010
- Publication date
- 2010-04-28
- Pages
- 178
- Dimensions
- 233x155x12
- Weight
- 356