Marketing Essentials

with CourseMate and eBook Access Card

Dibb, Sally, Simkin, Lyndon

Cengage Learning EMEA, 2013

Marketing Essentials 2e explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical. Marketing Essentials follows a logical structure enabling students to clearly see how effective marketing requires an analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy.

ISBN-13

9781408075920

ISBN-10

140807592X

Publisher

Cengage Learning EMEA

Year

2013

Publication date

2013-02-28