Persuasive Messages
Pamela (University of Missouri-Columbia, USA) Benoit, William (University of Missouri-Columbia, USA) Benoit
John Wiley and Sons Ltd, 2007
139,25 €On orderDelivery: 2-3 weeks
Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.
- ISBN-13
- 9781405158206
- ISBN-10
- 1405158204
- Publisher
- John Wiley and Sons Ltd
- Year
- 2007
- Publication date
- 2007-12-18
- Pages
- 288
- Dimensions
- 254x180x27
- Weight
- 653