Fashion Marketing

Easey Mike (EDT)

John Wiley & Sons Inc, 2008

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'Clothing that is not purchased or worn is not fashion' (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion.

ISBN-13
9781405139533
ISBN-10
1405139536
Publisher
John Wiley & Sons Inc
Year
2008
Publication date
2008-10-10
Pages
288
Dimensions
243 x 174 x 16
Weight
500