Marketing Metaphors and Metamorphosis
P. Kitchen
Palgrave USA, 2008
111,75 €On orderDelivery: 2-3 weeks
Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.
- ISBN-13
- 9781403998613
- ISBN-10
- 1403998612
- Publisher
- Palgrave USA
- Year
- 2008
- Publication date
- 2008-08-01
- Pages
- 227
- Dimensions
- 216x140x