The Global Corporate Brand Book
M. Morley
Palgrave USA, 2009
79,75 €On orderDelivery: 2-3 weeks
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.
- ISBN-13
- 9781403996633
- ISBN-10
- 1403996636
- Publisher
- Palgrave USA
- Year
- 2009
- Publication date
- 2009-05-14
- Pages
- 230
- Dimensions
- 239x167x19
- Weight
- 520