The Religious Dimensions of Advertising
T. Sheffield
Palgrave USA, 2006
66,50 €On orderDelivery: 2-3 weeks
This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.
- ISBN-13
- 9781403974709
- ISBN-10
- 1403974705
- Publisher
- Palgrave USA
- Year
- 2006
- Publication date
- 2006-12-20
- Pages
- 190
- Dimensions
- 220x148x18
- Weight
- 352