Marketing in the Emerging Markets of Central and Eastern Europe
Marin Marinov
Palgrave USA, 2005
68,25 €On orderDelivery: 2-3 weeks
The radical changes in Central and Eastern Europe (CEE) have brought about changes in marketing in the region, with CEE countries adopting a variety of market orientations. This book addresses this variety and presents an updated picture of the way marketing is done throughout the region.
- ISBN-13
- 9781403947505
- ISBN-10
- 1403947503
- Publisher
- Palgrave USA
- Year
- 2005
- Publication date
- 2005-06-07
- Pages
- 160
- Dimensions
- 223x149x18
- Weight
- 362