Brand Choice
A. Woodside, Randolph J. Trappey
Palgrave USA, 2004
121,95 €On orderDelivery: 2-3 weeks
Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice.
- ISBN-13
- 9781403946416
- ISBN-10
- 1403946418
- Publisher
- Palgrave USA
- Year
- 2004
- Publication date
- 2004-11-23
- Pages
- 258
- Dimensions
- 216x140x