Creative Marketing
I. Fillis, R. Rentschler
Palgrave USA, 2005
121,95 €On orderDelivery: 2-3 weeks
Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success.
- ISBN-13
- 9781403941909
- ISBN-10
- 1403941904
- Publisher
- Palgrave USA
- Year
- 2005
- Publication date
- 2005-11-10
- Pages
- 161
- Dimensions
- 216x140x