Levels of Corporate Globalization
P. Kuchinka
Palgrave USA, 2004
121,95 €On orderDelivery: 2-3 weeks
This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization.
- ISBN-13
- 9781403936257
- ISBN-10
- 1403936250
- Publisher
- Palgrave USA
- Year
- 2004
- Publication date
- 2004-04-30
- Pages
- 192
- Dimensions
- 216x140x
- Weight
- 380